Why localise?

With content today reaching audiences across the globe, good localisation is key to entering new language markets and getting your message across. Localisation is so much more than translation, it is also a question of adapting content from one culture to another. This requires cultural awareness, sensitivity, intelligence and finesse. After having spent so much on production, the last thing you should do is cut corners and risk distorting your message. We localise your content using only mother-tongue professionals to ensure that your media maintains the right cultural flavour in the target language. We have rigorous testing of new translators in place to ensure that you get the results that you need.

Translation & subtitling

From subtitling to text translation and in-video graphics, we provide you with a complete localisation service for all your media needs. We deliver in a variety of standard industry formats and can quickly adapt to new formats when required. We are constantly looking to improve our workflows and pay close attention to new technologies to do so. We are actively looking at incorporating speech-to-text technologies into our production workflows, leading to increased productivity and competitive pricing for our clients.

Dedicated teams

For our larger broadcast and OTT clients, we put dedicated teams into place to ensure that client needs are met in a reliable and flexible manner. This allows us to respond to calls for quick turnarounds and last-minute requests and it also allows us to guarantee that we meet and exceed SLA’s and metrics agreed with the client. If you have continuous volumes that need to be translated or subtitled, let us put a dedicated team in place to ensure that you service your markets in the best possible manner.  

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More content than ever

With the proliferation of OTT platforms and online platforms like YouTube, there is more content being produced today than ever before. Whilst this is fantastic news for consumers, it is only so if the content is accessible. Closed captions (CC) and hard-of-hearing (HoH) subtitling allows hard-of-hearing audiences and viewers in noisy environments to understand your media, whilst translation subtitles allow different language audiences to access your content. Furthermore, subtitling or captioning allows audiences to understand actors who don't necessarily always have the most lucid or clear pronunciation.  

Closed captions and HoH subtitling

Whether you need to produce CCs to comply with in-country regulations or simply wish to make your online or media content accessible, Finesse Media Services can help you. We have a long experience of delivering CC and HoH files to a variety of formats and standards.

Translation subtitles

We translate your content using only mother-tongue professionals to ensure that your media maintains the right cultural flavour in the target language. We have rigorous testing of new translators in place to ensure that you get the results that you need. We deliver subtitle files in all the industry standard formats.

English Master Templates (EMTs)

When content owners have several target languages for their media, it is often more economical to produce EMTs which are then sent out to individual translators for translation into their mother tongue. Finesse Media Services deliver hundreds of hours of EMTs per month to a broad range of clients.

Dedicated teams

For our larger broadcast and OTT clients, we put dedicated teams into place to ensure that client needs are met in a reliable and flexible manner. This allows us to respond to calls for quick turnarounds and last-minute requests and it also allows us to guarantee that we meet and exceed SLA’s and metrics agreed with the client. If you have continuous volumes that need to be translated or subtitled, let us put a dedicated team in place to ensure that you service your markets in the best possible manner.

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Flexible service

We offer a flexible and reliable transcription service to a range of English language broadcasters for their daily news bulletins and longer format investigative shows. Once transcribed, these are used for press releases, new programming edits or are archived for future use. We also provide a monitoring service for news bulletins and programming. Whether you want programme rushes or finished programmes transcribed, timed or not, we have the service you need at competitive prices.

Tight turnarounds

We are used to turning transcription around within a few hours of reception. Let us know in advance what your requirements are and we will put teams in place to deliver them, accurately and on time.

Dedicated teams

For our larger broadcast clients, we put dedicated teams into place to ensure that client needs are met in a reliable and flexible manner. This allows us to respond to calls for quick turnarounds and last-minute requests and it also allows us to guarantee that we meet and exceed SLA’s and metrics agreed with the client. If you have continuous volumes that need to be transcribed, let us put a dedicated team in place to ensure that you service your markets in the best possible manner.

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Content owners, distributors and producers need to be able to repurpose content quickly for delivery to different geographies and in compliance with different platform or broadcast standards. Whether you require compliance editing and versioning or transcoding to any format, our in-house experts can help you to get your media to the markets and platforms you need to reach.

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World of media

Media is all around us – from the explosion of print media in the past 30 – 40 years, to the proliferation of online sites, Facebook, YouTube, Instagram, etc. We are literally assailed with images from the moment we wake up. And even the traditional “static image” sites are allowing moving images to be posted on their platforms. Not surprisingly consumption of online video has risen by over 800% in the last five years. 90% of B2B companies are engaged in video content marketing. Why? Because around 75% of these companies claim that video marketing is having a positive impact on their brand awareness and consequently sales. In short, video is the future of media and marketing. At Finesse Media Services we offer a broad range of creative services including 2D and 3D animation for social media campaigns, corporate communications and learning modules.

Why are marketing videos effective?

Marketing videos are digestible and engaging – viewers are able to stay more engaged for longer periods. With average attention spans decreasing, you have to capture the attention of your potential customer immediately. Only 30% of text on a written website is actually read. Marketing videos work for everyone in that they offer visual and verbal cues for learning which appeals to all learning types. It has also been shown that people retain over 50% more information through the use of visual and verbal learning cues. Marketing videos force you to compress your message into 40 to 180 seconds and 100 to 300 words. It’s a great exercise that leads you to whittle down your message to convey only what is essential.

What do you need?

Whether you need an explainer video, media for a social media campaign or you want to launch an e-learning module, let us help you tell the story of your business, your brand, your service – the story of you. It’s what we do and we do it well.

Explainer video for Bellpal

 

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Business Process Outsourcing (BPO)

India has been at the forefront of the BPO industry since its inception in the 1980s. The industry as a whole employs almost 3 million people across India and generates over $30 billion every year. The distinct advantage of outsourcing business processes, besides lowering headcount cost, is the flexibility it affords organisations. As technology improves and business practices change, flexibility and adaptability are two key elements that allow organisations to maintain their competitive edge. Finesse Media Services is a specialist in providing business process outsourcing to media companies. From help desks to archive maintenance, we can help you to improve efficiencies and increase flexibility so that you remain nimble in a changing world.

IT Services

Whether you require data analysts, software architects or Java developers, Finesse Media Services can source the right team to see to your IT needs. India is well known as an IT service centre with thousands of qualified engineers, software developers and programmers passing through well regarded technical colleges and universities and entering the market every year. We’d be happy to help you put together a world-class team that allows you to look to the future in confidence.

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